#70, reconnect the space that advertising has interrupted
“In a cinematic experience animated by driving along Gene Autry Trail, viewers will encounter a series of billboards featuring photographs of the very mountains towards which they are heading. Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted. In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle.”
See More:
- The Hidden Persuaders, Vance Packard
- Ways of Seeing, John Berger
- “The Rhetoric of the Image,” Roland Barthes
- Advertising on the Internet, Robin Zeff and Bradley Aronson